Salesforce Marketing Cloud ensures that your business retains its valuable customers for life. The functionalities offered by Salesforce Marketing cloud enables you to build a customer-centric business environment with an ambition to convert people into paying customers.
Marketing cloud is equipped with a world-class digital marketing platform that helps manage B2C and B2B customers. It broadens your digital marketing range by adding mobile to your email and social campaigns. Customer lifecycle is the process your customers go through when they are building a relationship with your company. It is an established fact that,
‘80% of your company’s future revenue will come from just 20% of your existing customers’.
How Marketing Cloud Increases Productivity?
Marketing cloud offers marketing strategies to improve your brand, create communities, and assess audience behaviour in real-time. It also helps increase brand loyalty, brand recognition, and conversions using complete social media marketing software.
A lifelong partnership is created between your company, staff, and its customers through the unique concept of building smart one-to-one journeys. These journeys deliver personalized experiences across email, mobile, social, advertising, the web, and more for all your cross-channel customers.
With Email Studio capabilities you can use drag-and-drop segmentation tools to improve your subscriber list, filter millions of profiles in seconds, and increase conversions, schedule messages, distribute custom reports, and import data from any source. You can access superior email designs and templates made by industry experts, for creating impressive and quick email content.
Use Audience Studio to capture and activate data from any source on a unified data management platform (DMP). AI features help analyse billions of data signals across all customer attributes and actions to develop new target audiences.
With Mobile Studio you can send engaging personalised SMS and MMS messages, build and automate your ideal mobile campaigns with custom templates for outbounds, text-responses, email opt-in campaigns, info captures, and multimedia messages. You can engage in marketing with mobile phone alerts, deals, or discounts to drive in-app purchases and increase app usage. You can share event maps, restaurant menus, or other visual content specific to time and place.
Social Studio enables you to easily gain relevant feedback across your marketing, service, and sales campaigns with reporting tied to your social accounts, use customizable dashboards to watch for fresh topics and trends, as well as, monitor audience discussions on topics that matter to your brand using machine-learning sentiment analysis and image recognition.
Advertising Studio allows you to use CRM data available in Marketing Cloud, Sales Cloud, and Service Cloud to acquire and re-engage customers. You can instantly synchronize customer records from any digital channel and build audiences on Facebook, Google, Instagram, LinkedIn, Twitter, and YouTube.
Datorama allows you to connect, analyse, and take action on all your data in one marketing dashboard to drive ROI, speed, and growth across your business. You can empower B2C and B2B marketers with cross-channel analytics that optimise leads, conversion, and pipeline growth with unified reporting and insights across your advertising, events, email, social, website, and CRM.
As the name suggests Interaction Studio enables you to view all the paths consumers take on your owned channels in one view from any device, and connects online interactions to offline ones, such as call centres, in-store POS, bank branches, or ATMs. In addition, it helps track events on every system by using marketer friendly, click-driven instrumentation and integration through codeless tags, mobile SDKs, and APIs.
Data Studio offers marketing capabilities to find and activate data partnerships with the most premium data providers from the world’s most trusted premium data ecosystem. Data Studio’s provisioning tools are powered by real data rights management, giving data owners’ complete control. Data owners can decide to make their data publicly available, or only do private peer-to-peer data sharing with trusted partners.
Pardot provides the perfect environment to unite marketing and sales on a single platform for B2B marketing automation. The full suite of B2B marketing automation tools can be used to create meaningful connections, generate more pipelines, and empower sales teams to close more deals.
How Marketing Cloud Works?
Marketing cloud offers a balance of integration between all the features of Salesforce to facilitate an efficient and productive environment for its users.
Consumer journey management
Data management platform
Social media marketing
Data sharing platform
B2B marketing automation