How Pardot Works?

Pardot Marketing Automation software is especially designed to enable companies manage their B2B business clients. It enables the marketing and sales teams to work faster and spend more time dealing with promising leads. Pardot users benefit by saving time that is usually spent manually handling customer interactions.

Pardot is a powerful tool that enhances the capabilities of its users and ensures that no business leads are missed and delayed at any point of time. The following capabilities are responsible for Pardot’s success:

Automated Environments 
Pardot allows full automation of marketing and sales processes to fasten the pace of the sales cycle. You can automatically,

  • Send emails and perform marketing tasks based on triggers including time, user interactions, and other custom parameters
  • Use data to personalize customer experience, display targeted offers, and get alerts to respond to prospective clients at the right time
  • Create more relevant conversations and target sales pitches with in-depth data about prospect activity

Generate Promising Leads
Pardot ensures the advent of high-quality leads and offers powerful marketing tools that help you,

  • Launch attractive branded landing pages using templates and customize content from a powerful visual editor
  • Create professional email campaigns that encourage customer engagement throughout the customer cycle
  • Incorporate SEM and SEO programs to find out the ROI of your campaigns and improve your marketing strategies
  • Manage and track all your events from a centralized marketing platform

Estimate Marketing ROI
Estimating the actual ROI is considered the backbone of any business establishment. Pardot provides you with features that integrate closely with all the departments within your organization especially, marketing and sales. Using Pardot, you can,

  • Find out the effect of the marketing efforts made by your company by evaluating the ROI data
  • Get a complete view of every customer’s data and use it to understand how engaging your marketing efforts are
  • Monitor the efficiency of your sales funnel at a glance and identify areas for improvement
  • Share key insights and make data-driven decisions for continuously improving marketing efforts

You need to

Turn insight into action